French jewellery house Boucheron made its UAE debut through Al Tayer Group, its sole franchisee in the UAE with an exclusive boutique located at the Mall of Emirates in Dubai. Boucheron is an addition to Al Tayer Group’s ever-expanding portfolio of luxury jewellery and watch brands.

The brand was established in the 1800’s with the vision to create ‘living’ jewellery that was both innovative and sensual. For over 145 years, Boucheron has been designing precious jewellery and watches for the world’s most elite clientele. The jewellery house is known for its distinct nature-inspired motifs, floral designs and incredible fashion-forward jewels that have garnered it international acclaim.